While marketers fixate on dying SEO tactics, a seismic shift is here: GEO (Generative Engine Optimization). Users now ask AI contextual 23-word questions—not 4-word keywords. Success isn’t rankings, but how often LLMs cite your content. No citation? You’re invisible. Here’s how to adapt before you evaporate.

Imagine asking your phone, “Where’s the nearest vegan café?” and instantly getting a tailored answer—without typing a word. This is the power of voice search, revolutionizing how users discover content online. As smart speakers and voice assistants like Alexa and Siri dominate households, optimizing for voice queries—or audio SEO—is no longer optional. With over half of all searches expected to be voice-driven by 2024, brands must adapt to this conversational, fast-paced sear